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- Amazon has announced Rufus, a new generative AI-powered shopping assistant, which is trained on Amazon's product catalog and information from across the web to answer customer queries, provide product comparisons, and make recommendations.
- Rufus will be launched in beta to a small subset of customers on Amazon's mobile app, with plans to roll out to additional U.S. customers in the coming weeks. The AI assistant can guide customers on what to look for while shopping, help compare product categories, and provide recommendations based on specific needs.
- Customers can interact with Rufus by typing or speaking their questions into the search bar in Amazon's mobile app. The technology is still in its early stages and Amazon plans to continuously improve the AI models and fine-tune responses based on customer feedback.
- Rufus will be launched in beta to a small subset of customers on Amazon's mobile app, with plans to roll out to additional U.S. customers in the coming weeks. The AI assistant can guide customers on what to look for while shopping, help compare product categories, and provide recommendations based on specific needs.
- Customers can interact with Rufus by typing or speaking their questions into the search bar in Amazon's mobile app. The technology is still in its early stages and Amazon plans to continuously improve the AI models and fine-tune responses based on customer feedback.